Affirmation apps are designed to help you cultivate a positive mindset by providing daily affirmations that encourage self-empowerment, self-esteem, and mental well-being. These apps typically feature a vast library of affirmations tailored to various aspects of life, such as confidence, health, relationships, and success, with a particular focus on building and reinforcing self-esteem. Many affirmation apps offer customization options, allowing you to create and save your own affirmations, set reminders, and even pair them with soothing background music or visuals for a more immersive experience. Some apps also include widgets for quick access to affirmations, and the best ones offer features like audio affirmations, journaling prompts, and the ability to share your favorite affirmations with others. Discover the top free affirmation apps for boosting self-esteem and more in our in-depth review!
TLDR: If you’re short on time and looking for the best free and ads free affirmation app, we recommend I am +.
A quick look at the best affirmation apps iPhone, iPad and Android 2025
- Best free and ads-free affirmation app iPhone: I am +
- Best all-in-one affirmation app: I am
- Best all-in-one affirmation app with vision board: Vision Board ++
- Best all-in-one affirmation app with gratitude journal: Gratitude
| App Name | Price | iOS | And. | Affirmation Type | Grade |
|---|---|---|---|---|---|
| I am + | $ 4 / year | ✔︎ | ➖ | Best free app: Many free affirmations, custom affirmations free, AI affirmations, sessions with music and different voices | A (61) |
| I am | $ 30 / year | ✔︎ | ✔︎ | Huge library of affirmations, AI Affirmations, customizable, but plagued by annoying ads | A (61) |
| Mantra | $ 30 / year | ✔︎ | ✔︎ | Breathwork, morning and evening affirmation, practice with sessions and music | B (55) |
| Thinkup | $ 40 / year | ✔︎ | ✔︎ | Record your own voice and listen in a loop with inspiring music | B (55) |
| Self Love | $ 14 / year | ✔︎ | ➖ | Beautiful interface, fully customizable; Custom affirmations with a unique mirror technique, such as selfie overlays. | B (55) |
| Vision Board ++ | $ 20 / year | ✔︎ | ➖ | Customizable vision board with slideshow, different voices, music, AI affirmations, gratitude journal, and voice recording for slideshows | A (74) |
| Gratitude | $ 30 / year | ✔︎ | ✔︎ | Gratitude journal with many prompts, free custom affirmations, basic vision board function | B (60) |
How we chose the best affirmation apps for iPhone 2025
Firstly, we only shows you brands and products that we stand behind. The affirmation apps below were chosen based on the following criteria:
- Price. How much does it cost? Is the basic function ads free?
- Usability. How easy is it to use?
- Creation. Is there a built-in affirmation and image library, can I create own affirmation, customize it, practice session with music, set multiple reminders
- Customization. Can I change the image of my affirmation card font, color, music, voice?
- Manifestation. Practice, widgets, lock screen widget, notification
- Review. Is there any progress tracking function? Is there a journal?
- Sync: Can I see my affirmations across multiple devices?
- Ratings. We chose apps with mostly positive ratings for Apple devices.
Best Affirmation Apps 2025
Our Summary Table of Best Affirmation Apps iPhone, iPad & Android 2025
In addition, compare the features and functions of top affirmation apps with our handy table to help you choose the best one for boosting your self-esteem.
I am + Daily AI Affirmations
Price: Free. Optional subscription for $1 per month or $4 per year
Free Trial: N/A
iPhone rating: 4.9
I am + is a powerful, ad-free app designed to generate custom affirmations for free and generate AI affirmations for any situation. Practicing affirmations with powerful sessions with different voices and beautiful background music.
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I am + takes the concept of affirmations to the next level with its innovative use of AI. This app allows users to generate personalized affirmations tailored specifically to their needs simply by entering their goals or desires. The AI then crafts a set of 50 affirmations designed to help you manifest your intentions effectively.
One of the standout features of I am + is its guided sessions, where you can listen to your affirmations accompanied by your favorite background music, enhancing the impact and helping to rewire your mindset more quickly. The app also offers extensive customization options, allowing you to change the background of your affirmation cards, select from various voices. Below is the interface for sessions and customization options of the app.
Additionally, the app supports daily reminders, widgets and lock screen widgets, ensuring that your affirmations are always accessible and helping you stay consistent with your positive thinking practice. With an affordable premium subscription, I am + offers a robust set of features for anyone serious about self-improvement and boosting self-esteem.
I am + offers a powerful, ad-free experience with all basic functions available for free, including creating and managing custom affirmations, generating three AI affirmations in various languages, and accessing all categories. The app is free to download, but some features like generating more than three AI affirmation topics, adding your own music, and using different voices may require in-app purchases of $4 per year or $1 per month.
✓ Pros
- all basis functions available for free including creating and managing custom affirmations
- AI-generated affirmations tailored to personal topics
- guided sessions with customizable background music and many voices
- highly customizable affirmation cards
- daily reminders, widget, lock screen widget support
- affordable premium subscription
- streaks
✗ Considerations
- Few customizable fonts and colors
- no apple watch support
- no pin lock (but coming soon)
- no built-in journal
- few languages
I Am – Daily Affirmation App
Price: Free. Optional subscription for $5 per month, $30 per year or $100 lifetime
Free Trial: 3 days
iPhone rating:4.9
I am is the most popular affirmation app with tons of amazing affirmations. Free version can be used with ads interruption.
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I am is a popular affirmations app designed to send you personally chosen affirmations throughout your day. With a simple, practical, and effective approach, it has garnered a high rating across both major platforms. The app allows users to choose from a variety of intentions and affirmations tailored to different aspects of life, ensuring that the affirmations you receive are perfectly suited to your daily needs. Additionally, it includes daily reminders to keep you aligned with your affirmational practices, helping you stay positive and motivated.
Once you’ve set up your affirmations, you can receive reminders at intervals that best fit your routine, ensuring that these positive thoughts are always at the forefront of your mind. The app is highly accessible, offering support for multiple languages and cross-platform usability.
The app is free to download, but some features—such as additional categories, background themes, more notifications, and search functionality—require in-app purchases at $5 per month or $30 per year. A free 3-day trial is available for new members. The freemium version is also an option, but it includes a significant amount of ads, which can be quite annoying.
✓ Pros
- user-friendly interface
- extensive collection of affirmations across many categories
- AI affirmations
- practice sessions available
- daily reminders, widget and lock screen widget support
- highly customizable affirmation cards
- apple watch support
✗ Considerations
- too many ads in the free version, disrupting the experience
- poor voices
- no built-in journal
- limited personalization for creating new affirmations
Mantra
Price: Free. Optional subscription for $5 per month, $30 per year or $75 lifetime.
Free Trial: 7 days
iPhone rating: 4.8
Mantra lets you record your affirmations in your own voice, customize your affirmation cards, and manifest positivity by swiping through affirmations or practicing with guided sessions featuring inspiring background music or sounds.
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Mantra offers a comprehensive library of over 10,000 affirmations across 30+ categories, including Fitness, Spirituality, Personal Development, and Health. Each time you open the app, you’re encouraged to start with a breath-in, hold, and breath-out exercise (optional), designed to help you set a positive tone for your daily affirmations. Mantra also provides reminders at key times in the morning, throughout the day, and before bed to help you stay connected to your positive mindset.
The app features a user-friendly interface, with the general affirmation category available for free. You can record your own voice for a more personalized experience, swipe through multiple affirmations, or focus on a single statement. Customization is a central feature, allowing you to personalize your affirmation cards with unique background images, videos, fonts, music, and sounds. Mantra also includes guided affirmation sessions where you can practice affirmations by selecting from multiple voice options and adding ambient sounds or inspiring background music to enhance your experience. Additionally, the app allows you to share your favorite affirmations on social media in various formats.
While the free version of Mantra offers affirmations from the general collection, the premium version unlocks 30+ categories, approximately 30 sessions (ranging from 1 to 5 minutes), and further customization options. However, the app can be a bit buggy at times, with issues such as reminders stopping, occasional crashes, and problems with voice recording playback requiring an app restart. These bugs can be frustrating, but they are likely to be fixed in future updates.
The app is free to download, but some features—such as access to all categories beyond the general ones, custom affirmations, sessions, background themes, and sounds—require in-app purchases at $5 per month, $30 per year, or $75 for a lifetime subscription. A free 7-day trial is available for new members. The freemium version is also an option, but it includes ads during affirmation practice, which can be quite annoying, and only the general affirmation category is available for free.
✓ Pros
- powerful feature to record your own voice
- multiple voice options to select from (premium)
- breathing exercises to enhance relaxation and focus
- guided sessions: auto play affirmations for a given collection
- extensive library of over 1,000 ‘I am’ affirmations across 30+ categories
- customizable themes with background images, videos, and fonts
- smart morning, daytime and bedtime affirmation reminders
- ability to create custom collections and add personal affirmations
- social media sharing options
- streaks
✗ Considerations
- ads during sessions
- only Siri vocie is for free
- app crashes sometimes during use
- a bit buggy (voice recording playback requires app restart, scheduling for reminders often needs to be toggled on and off to work)
- no built-in journal for tracking progress
- some translation errors
ThinkUp
Price: Free. Optional subscription for $8 per month, $40 per year or $100 lifetime
Free Trial: N/A
iPhone rating: 4.7
ThinkUp allows you to record personalized affirmations in your own voice, amplifying their impact to help you internalize positive thoughts and replace negative self-talk. You can pair these with background music, access a library of 300+ expert-approved affirmations, or add your own for a fully personalized experience.
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ThinkUp empowers users to create a personalized, motivational experience by recording their own affirmations and pairing them with soothing background music. Listening to affirmations in your own voice is designed to amplify their impact, making it easier to internalize positive thoughts and replace negative self-talk. However, it’s worth noting that some users might not prefer hearing their own voice.
The app allows you to add affirmations by typing them in or selecting from a library of over 300 health and wellness expert-approved affirmations, covering more than 10 life goals. These include categories such as Motivation, Self-Esteem, Overcoming Depression, Anxiety Management, New Career, Relationships, Stress Relief, Goal Achievement, and more, with contributions from top personal development experts and coaches. You can also edit affirmations to make them even more personal, though the absence of a search function in the library can be limiting.
In the free version, you can select three affirmations from the library, add them to your list, and record each for up to 15 seconds. To add more affirmations or record without time limits, you’ll need to upgrade to the premium version. Once added, affirmations can be organized with tags to create categories and playlists, with ThinkUp recommending a focus on about 15 affirmations per list for maximum effectiveness.
The app provides a powerful practice feature, allowing you to play your affirmations in a loop, as recommended, for at least five minutes once a day before sleep. A morning practice is also recommended for daily motivation, helping to set a positive tone for the day.
For background images of your cards, you can search for photos on Unsplash or add your own and crop them for free. However, affirmations that aren’t recorded won’t play during sessions. The app also offers customizable session settings, such as looping affirmations, setting a timer, and adding guided relaxation before or after affirmations. There’s one free background song available, but additional music options and the ability to use Apple Music, Spotify, or SoundCloud require a premium subscription.
ThinkUp highlights the power of self-talk, making it easy to fill your mind with positive thoughts, boost your mood, and establish a daily routine. Simply select an affirmation, press record, add some music, and play it back whenever you need a quick uplift.
The app is free to download, but keep in mind that certain features, such as adding more than three affirmations, recording without time limits, and access to customizable playlists and advanced background music options, require in-app purchases. Premium membership is available at $8 per month, $40 per year, or a one-time payment of $100 for lifetime access.
✓ Pros
- personalize affirmations by recording them in your own voice, enhancing positive self-talk
- comprehensive library of 300+ expert-approved affirmations and mantras
- organize affirmations easily with customizable tags
- fully customizable session settings, including volume, interval, and shuffle options, background music
- ability to schedule affirmations for optimal timing
- easy to use with a very simple interface
- cross-platform support for both mobile and desktop
- streaks
✗ Considerations
- limited number of free affirmations
- all affirmations have to be recorded to be listen
- lack of a search function in the affirmation library
- no built-in journal
- premium features come at a relatively high cost
Self Love
Price: Free. Optional subscription for $4 per month, $14 per year or $60 lifetime
Free Trial: 3 days
iPhone rating: 4.8
Self Love combines daily affirmations with a unique mirror technique, allowing you to take a selfie and overlay affirmations on your image, all within a beautifully designed interface accompanied by soothing background sounds.
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Self Love is an app designed to help you harness the power of positive affirmations through its distinctive mirror technique. This feature encourages users to boost their self-esteem and manifest their goals by overlaying affirmations directly on their own selfies, creating a visually empowering experience.
In the free version of SelfLove, users have access to general topic affirmations, a choice of three background songs, the ability to save favorite affirmations, and the core mirror technique. The app also allows easy sharing of quotes on social media and lets users create custom affirmations, though it lacks tools for organizing these affirmations into collections.
For those looking for more personalization, the premium version of Self Love offers additional features. Users can fully customize their background themes, choose from 23 different background songs and sounds, and explore around 54 categories of affirmations. The premium version also allows for the creation of custom mixes for a more tailored experience. However, it does not include timed practice sessions for manifestation, and you cannot upload your own music.
The app is free to download, but some features—such as additional categories, background themes, increased notifications, and search functionality—require in-app purchases at $4 per month, $14 per year, or $60 for lifetime access. A free 3-day trial is available for new members. The freemium version includes affirmations only for general topics, and you can practice your favorites.
✓ Pros
- unique mirror technique that overlays affirmations on your selfie
- easy to use with a beautiful designed interface
- soothing background sounds enhance the experience
- daily reminders, widget and lock screen widget support
- highly customizable affirmation cards
- ability to create mixed affirmations
- apple watch support
✗ Considerations
- general topics and favorites are available for free
- no option to create or manage custom affirmation collections
- no AI-generated affirmations
- search function limited to categories, which can be restrictive
- cannot add your own music to the affirmations
- no built-in journal
Vision Board ++
Price: Free. Optional subscription for $3 per week , $5 per month or $19 per year
Free Trial: 3 days
iPhone rating: 4.8
Vision Board ++ is a highly customizable app that combines affirmations with visual goal setting. You can add or write your own affirmations, and manifest your goals by creating a personalized vision board movie that integrates your affirmations with your vision board images. Additionally, the app offers a wide range of free categories with powerful affirmations.
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Vision Board ++ stands out as an affirmation app that seamlessly integrates visual goal setting with powerful affirmations. You have the vision board selection and an affirmation tab. Creating a vision board you can add your own images or choose from a vast library that covers various life areas, including love, family, health, wealth, and gratitude. The app allows you to personalize your vision board by adding custom texts or affirmations, with a large affirmation library at your disposal. You can further customize your experience by adjusting the font and color of your text.
The app supports unlimited images per vision board, offering a variety of grid layouts to suit your preferences. It also creates custom videos (slideshows) for each vision board, complete with background music and spoken affirmations. You can enhance these videos by adding your favorite song from Apple Music, recording your own voice, or choosing from a selection of male and female voices.
The app features an affirmation tab with numerous categories available for free, where you can create your own affirmations for free, manage them in collections, and even generate AI-powered affirmations tailored to your specific topics. Practice these affirmations in sessions, edit them, and customize themes, music, session settings, and more.
To keep you motivated, Vision Board ++ offers daily affirmations, widgets, and streak tracking. Additionally, the app includes a gratitude journal feature, allowing you to keep track of your daily blessings and maintain a positive mindset.
The app is free to download. You can access some plus features for $3 per week or $19 per year. There’s also a free 3-day trial for new members.
✓ Pros
- Affirmation Tab
with many categories and sessions for free - affirmation sessions with customizable backgrounds, voices, and settings
- generate AI-powered affirmations tailored to your specific topics
- user-friendly features, allowing you to easily create a vision board and add affirmations
- Vision Board
slideshow feature to watch your vision board with your own music and spoken voice, including the ability to record your own voice - fully customizable vision board with various layouts, fonts, and colors
- widgets and gratitude journal
- syncs between devices
- pin lock
✗ Considerations
- many functionalities, including vision boards and a gratitude journal, can make the app feel overwhelming if you’re only looking for affirmations
- no custom fonts for affirmation cards, but for vision boards
- no Apple Watch support
Gratitude
Price: Free. Optional subscription for $5 per month or $30 per year
Free Trial: 7 days
iPhone rating: 4.9
Gratitude primarily focuses on journaling but also offers powerful affirmation tools and a vision board section, allowing users to practice affirmations and visualize their goals while maintaining a personalized journal.
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The app guides users through the process of gratitude journaling, making it easy to set and achieve goals related to happiness and better sleep with just 5 minutes of daily reflection. The reminders feature helps users stay consistent by offering gentle prompts like “What made you smile today?” or “Write a thank you note to yourself,” which can be easily customized.
When it comes to affirmations, Gratitude offers a robust set of features designed to help users personalize and enhance their practice. Users can add custom affirmations, customize background colors, fonts, and text colors, and organize them into folders for easy management. Each affirmation can be further personalized by adding images from the Pexels library or by uploading your own photos. Additionally, the app allows users to record their voice for a more personal touch.
For those focused on manifestation, the app provides options to play or shuffle your affirmation collection as session. However, it does not include a built-in voice to speak the affirmation cards during sessions; users must record their own voice if they wish to have spoken affirmations. While one background sound is available for free, access to additional music, sounds, or the ability to customize session settings requires a premium subscription.
In the free version of Gratitude, users have access to daily affirmations, motivational quotes, and a vision board feature that allows the addition of personal photographs. However, the Vision Board is limited to 10 images at a time, which may be restrictive for users who like to upload more photos.
For those looking for more extensive features, the premium version of Gratitude is available after a 7-day free trial, costing approximately $5 per month or $30 per year.
✓ Pros
- easy-to-use, colorful interface
- focus on gratitude journal
- record your voice
- extensive library with 65 affirmation categories
- daily affirmations, motivational quotes, and vision board feature
- ability to organize affirmations into folders for easy management
- play or shuffle your affirmation collection for manifestation
- password protection for journal privacy
- apple watch support
✗ Considerations
- main focus on journal
- few manifesting functions for affirmations
- no built-in voice to speak affirmations; users must record their own voice
- only one background sound available for free
- additional music, sounds, and session customization require a premium subscription
- Vision Board feature limited to uploading only 10 photos per section
Motivation App
Price: Free. Optional subscription for $10 per month, $30 per year or $100 lifetime
Free Trial: 3 days
iPhone rating: 4.8
Motivation – Daily Quotes delivers daily inspirational quotes from renowned authors and celebrities, tailored to your goals, with a vast library and customizable themes to keep you motivated. The premium version unlocks all categories, full customization, and removes ads.
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Motivation – Daily Quotes provides a daily dose of inspiration through carefully curated quotes from renowned authors and celebrities. The app offers a vast library of quotes across various categories, making it easy to find the right words for any situation. Unlike traditional affirmation apps, which often feature self-affirming statements like “I am confident in my ability to change my life,” this app takes a different approach with quotes like “Someday it will all make sense,” offering an alternative method for shifting your mindset.
The app features a fully customizable interface, allowing you to select your preferred categories, change fonts, and adjust colors and backgrounds to create a personalized experience that matches your mood and style. Even in the form of daily quotes, listening to these affirmations can have a powerful impact on your mindset. Motivation App sends you uplifting quotes every day to keep you motivated and positive. For more control, you can browse the app’s extensive library, save your favorite quotes, and set reminders throughout the day, helping you to reinforce positive thoughts and counteract negative self-talk whenever needed.
The app also supports social sharing, making it easy to spread positivity by posting your favorite quotes. While the free version of Motivation App offers a solid range of features, upgrading to the premium version removes ads, unlocks all themes and categories, and allows you to set images as the background for your quotes, adding a personal touch to your daily inspiration.
✓ Pros
- vast library of inspirational quotes across various categories
- highly customizable interface with options to change fonts and colors
- ability to save favorite quotes and set motivational reminders
- social media sharing options
✗ Considerations
- quotes instead of I Am affirmations
- ads present in the free version
- limited customization without premium upgrade
Perfectly Happy
Price: Free. Optional subscription for $11 per month or $59 per year
Free Trial: 7 days
iPhone rating: 4.8
Perfectly Happy is a user-friendly app that allows you to create a vision video (slideshow) and offers 6000+ affirmations.
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Perfectly Happy is a user-friendly app that excels in creating vision board videos (slideshows) and offers a library of over 6,000 affirmations. While the app’s primary focus is on crafting visually engaging slideshows, it also provides tools for creating and managing affirmations, as well as features for gratitude journaling and mood tracking.
You can combine images and affirmations to create a slideshow, using an extensive photo library. The app allows you to personalize your vision video by adding affirmations and selecting music from its preloaded audio library to enhance the experience. However, it does not support creating traditional vision boards with customizable layouts, and the final video cannot be shared or downloaded to your phone.
In terms of affirmations, Perfectly Happy allows you to create your own affirmations and organize them into folders for free, with a few categories available at no cost. You can easily swipe through your custom affirmations, but changing the category or customizing the card requires watching a 30-second ad, which can be quite annoying. The app offers basic customization options for your affirmation cards, such as selecting a background color, changing the font color, and choosing a font style. However, there are no background images available for the affirmation cards, and these features are limited to the slideshow function.
You can practice your affirmations for 1 or 5 minutes, but the sessions lack voice or music, making the experience somewhat minimal. Additionally, the app includes features to keep a gratitude journal and track your mood, adding to its overall utility for personal growth and self-reflection.
While Perfectly Happy offers a powerful tool for creating vision videos, its affirmation features are hindered by the frequent ads and limited customization options. The free version is functional but may be frustrating for those who want to focus on affirmations without interruptions. However, the addition of a gratitude journal and mood tracking makes it a more comprehensive tool for personal growth. If your primary interest is in affirmations, you might find the free version of this app less appealing due to these limitations. The access to the video feature requires a subscription priced at $11 per month or $59 per year. There’s also a free 7-day trial for new members.
✓ Pros
- user-friendly interface, easy to create a vision board video
- huge built-in image and affirmation library 6000+
- allows you to create and organize custom affirmations into folders for free
- a few categories of affirmations available at no cost
- basic customization options for affirmation cards, including background color, font color, and style
- gratitude journal, mood tracking
✗ Considerations
- ads present in the free version; changing categories or customizing affirmation cards requires watching a 30-second ad
- no background images available for affirmation cards
- affirmation practice sessions lack voice or music, making the experience minimal
- does not actually create a vision board (only video)
- video requires a subscription
- can get expensive depending on which subscription you choose ($59 to $132 per year)
How to choose the affirmation app iPhone
Picking the perfect affirmation app for your iPhone entails considering various factors, such as:
- Pricing. Many affirmation apps are free, while others may have intrusive ads, or require a monthly, yearly fee, or a lifetime subscription. Some apps also offer a trial period to test premium features before committing.
- Special features. Include the ability to set non-stop reminders, use widgets and lock screen widgets, and access a wide range of high-quality affirmations. Look for apps that offer basic affirmation functionality for free, such as creating custom affirmations, managing them in collections, and practicing them—especially in sessions with background music—to enhance your experience. An added benefit is the ability to generate your own affirmations with AI.
- Ease of use: When selecting an affirmation app, it’s crucial to find one with a user-friendly interface and intuitive navigation. This ensures that creating, customizing, and practicing your affirmations is straightforward and enjoyable, allowing you to focus on building a positive mindset.
- Experience level. Look for apps with crucial customization options for a tailored experience. Depending on your interests, you might prefer apps with additional features like vision boards, gratitude journaling, practicing affirmations with your own voice, or using motivational quotes instead of traditional ‘I am’ affirmations.
Frequently asked questions
What is the best free affirmation app for 2025?
Many of the apps featured on our list offer a free version with ads, along with the option to subscribe for access to premium features.
The I am + free version is completely free and ad-free, providing access to nearly all features, including over 1,000 affirmations and AI-generated affirmations for three topics. You can create and practice your own affirmations with sessions enhanced by background music and soothing voices. A $4 per year subscription unlocks additional AI topics, different voices, custom music, and advanced session settings like looping.
For users primarily interested in a vision board combined with affirmations, the free version of Vision Board ++ is definitely worth exploring. If you’re focused on Gratitude Journaling combined with affirmations, the app Gratitude is an excellent choice. If you want to practice your affirmations in your own voice, ThinkUp is the best choice.
For those looking for an app that delivers affirmation notifications across various categories and are willing to pay $30 per year, I recommend I am for its extensive library. However, I wouldn’t recommend the free version due to the presence of very intrusive ads.
What is the best free affirmation app for iPad?
I am + is the best free affirmation app for iPad. It offers unrestricted access to over 1,000 powerful affirmations across various categories, all for free. The app’s beautifully designed interface is fully optimized for all iPad screen sizes, providing an excellent user experience. The free version stands out by granting users access to nearly all features, including the ability to customize affirmations or choose from an extensive library. Additionally, you can personalize AI-generated affirmations and practice them in sessions with soothing background music and a variety of voices.